Local SEO Tools & Resources

Local SEO Tools & Resources

Local SEO is a crucial aspect of digital marketing, especially for businesses targeting specific geographical areas. The right tools and resources can significantly enhance a company's local SEO efforts, improving visibility, driving traffic, and ultimately increasing conversions. 


This article will explore three essential local SEO tools - LocalViking, SEMRush, and BrightLocal - and provide tutorials and resources for best practices in local SEO[1][2][3][4][5][6][7][8][9][10][11][12][13][14][15][16].

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Essential Local SEO Tools

  1. LocalViking: LocalViking is a Google My Business management software that allows users to schedule GMB posts, track local pack rankings, upload photos, and manage reviews from a single dashboard[1][5][8][11][14]. It offers features like GeoGrid rank tracking and is known for its affordability and responsive support team[5].
  2. SEMRush: SEMRush is an all-in-one tool suite for improving online visibility and discovering marketing insights. It offers SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, and Campaign Management[2][4][6][9][12][15]. SEMRush's local SEO tools include listing management, position tracking, and keyword overview tool[4].
  3. BrightLocal: BrightLocal offers a range of free local SEO tools, including a local listings health scanner, local search results checker, and Google review link and place ID generator[3][7][10][13][16]. It also provides an all-in-one local marketing platform and a citation builder service[13].

Tutorials for Top Local SEO Tools

  1. LocalViking Tutorials: LocalViking's website and YouTube channel offer a wealth of information on how to use the tool effectively. They provide tutorials on scheduling GMB posts, tracking local pack rankings, uploading photos, and managing reviews[1][5][8][11][14][17].
  2. SEMRush Tutorials: SEMRush offers a platform overview course that covers six major areas, including SEO, Content Marketing, Market Research, Advertising, Social Media & Online Reputation Management, and their App Center. This course helps users become more familiar with SEMRush and its capabilities[9][12][15].
  3. BrightLocal Tutorials: BrightLocal offers a comprehensive guide to local SEO on their website. They also have the BrightLocal Academy, where users can access several free local SEO courses suitable for all levels[10][13][16].

Free Resources, Checklists, and Guides for Local SEO Best Practices

  1. LocalViking Resources: LocalViking's blog offers updates, local SEO tips, and general announcements. They also have a Facebook group where users can ask questions and get answers from the LocalViking team and other members[5][8][11][14].
  2. SEMRush Resources: SEMRush's blog offers a wealth of information on SEO, including local SEO. They also have a keyword overview tool that provides in-depth insights into the difficulty, intent, and search volume of target keywords[6][9][12][15][18].
  3. BrightLocal Resources: BrightLocal offers a range of free local SEO tools and resources on their website. They also provide access to the BrightLocal Academy, where users can learn everything about local SEO, local citations, online reviews, and Google Business Profile[7][10][13][16].

Local SEO Tools Can Help You Dominate Local Searches for Your Products or Services

LocalViking, SEMRush, and BrightLocal are powerful tools that can significantly enhance a business's local SEO efforts. By leveraging these tools and the resources they provide, businesses can improve their local search visibility and drive more traffic to their websites.

Next steps for your Local SEO learning path

Sources

  1. LocalViking https://localviking.com/
  2. SEMRush https://www.semrush.com/kb/995-what-is-semrush
  3. BrightLocal https://www.brightlocal.com/free-local-seo-tools/
  4. SEMRush Blog https://www.semrush.com/blog/local-seo-tools/
  5. Dalton Luka - SEO Consultant https://daltonluka.com/blog/local-viking
  6. SEMRush Keyword Overview https://www.semrush.com/analytics/keywordoverview/
  7. BrightLocal https://www.brightlocal.com/
  8. Learn Local SEO https://learnlocalseo.com/local-viking-review
  9. SEMRush Academy https://www.semrush.com/academy/courses/semrush-overview-course/
  10. BrightLocal https://www.brightlocal.com/local-seo-tools/
  11. FatRank https://www.fatrank.com/local-viking-review/
  12. SEMRush SEO Toolkit https://www.semrush.com/seo/
  13. BrightLocal Platform https://www.brightlocal.com/platform/
  14. Review Grower https://reviewgrower.com/local-viking-review/
  15. SEMRush Features https://www.semrush.com/features/
  16. BrightLocal Guide to Local SEO https://www.brightlocal.com/learn/local-seo/
  17. Local Viking - YouTube https://youtube.com/channel/UCR8x2qpMfdOp7Bvbo3pkZgg
  18. SEMRush Keyword Overview Tool https://www.semrush.com/features/keyword-research/
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