On-Page SEO Guide | NDMC | Digital Marketing, SEO

On-Page SEO

On-page SEO is the process of optimizing individual web pages to rank higher on search engine results pages (SERPs) and drive more traffic to your website[1][2][3][4][5][6].

On-page SEO includes optimizing the content, HTML source code, and other elements of a webpage to make it more search engine friendly and user-friendly[1][2][3][4][5][6].

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Key Elements of On-page SEO

Keyword Research & Targeting

Keyword research is the process of identifying the keywords and phrases that your target audience is searching for. Once you've identified your target keywords, you can optimize your content to include those keywords and phrases[1][2][3][4][5][6].

Meta Tags (Title, Description, Headers)

Meta tags are HTML tags that provide information about a webpage to search engines. The most important meta tags for on-page SEO are the title tag, the meta description tag, and the header tags (H1, H2, H3, etc.)[1][2][3][4][5][6].

Content Optimization & Keyword Placement

Content optimization involves optimizing the content on your webpage to make it more search engine friendly and user-friendly. This includes using your target keywords and phrases in the right places, such as the title, the first paragraph, and the subheadings[1][2][3][4][5][6].

Image Optimization & Alt Attributes

Image optimization involves optimizing the images on your webpage to make them more search engine friendly and user-friendly. This includes using descriptive file names, optimizing the file size, and using alt attributes to describe the image to search engines[1][2][3][4][5][6].

Internal Linking Strategies

Internal linking involves linking to other pages on your website from within your content. This helps search engines understand the structure of your website and the relationships between your pages[1][2][3][4][5][6].