Technical SEO is the process of optimizing a website's technical elements to improve its search engine ranking and visibility[1][2][3][4][5][6]. Technical SEO involves optimizing a website's backend infrastructure and code to ensure that it is search engine friendly, making it easier for search engines to crawl, index, and understand the content on the site[4][5].
The key elements of technical SEO include site structure & XML sitemaps, website speed & performance optimization, mobile-friendliness & responsive design, HTTPS & site security, and canonicalization & handling duplicate content[1][2][3][4][5][6].
Technical SEO is important for several reasons:
Submitting your sitemap to Google is an important part of technical SEO1. A sitemap is a file that lists all the pages on your website and helps search engines crawl and index your website more efficiently.
You can submit your sitemap to Google through Google Search Console, a free tool provided by Google.
Creating an SEO-friendly site structure is another important part of technical SEO[1][2]. An SEO-friendly site structure makes it easier for search engines to crawl and index your website. Some tips for creating an SEO-friendly site structure include:
Improving your website's speed is crucial for technical SEO[1][2][3][4][5][6]. If your pages load slowly, users may get annoyed and leave your site.
User behaviors like this may signal that your site doesn’t create a positive user experience. As a result, Google may not rank your site well. Some tips for improving your website's speed include: