Who We Help and How
We help Service Businesses grow by creating revenue-focused marketing programs that generate leads and build local awareness at scale.
We don’t do everything.
And we don’t do it for everyone.
Our clients include law firms, HVAC, plumbing, roofing, remodeling, restoration, B2B, SaaS, and other Service Businesses. Here’s what our ideal client looks like.
Service businesses seek our expertise when they’re:
- Lacking awareness among ideal future customers
- Not consistently driving qualified leads to their business
- Still relying on ineffective or unscalable ways to drive business
- Unable to connect the dots between their marketing spend and real business outcomes
- Missing cross-selling opportunities with existing customers
- Struggling with an outdated hiring process that doesn’t attract or retain top talent
How we help solve those problems:
We implement our services within an intentionally designed and chronological, four-step framework, as follows:
- Road Map: Strategy and tactical plan to get from point A to point B
- Go-to-Market Messaging Strategy: Customer interviews, written positioning language, documented content plan and campaign map
- Essential Content: Most critical base of product/service, blog, video, case study, landing page and/or other content for use in campaigns
- Campaigns: Ongoing campaign launch, management and reporting to both capture existing demand and create new demand
Learn more about this framework and how our process works.
For our clients who need help with optimizing their hiring process, we have a special engagement called the Hiring & Retention Road Map.
Three things make us different
Service businesses is our niche
We work with small to midsized B2B American Service companies ($1M to $50M) selling services on-site or from a brick-and-mortar location.
We’ve written a new service marketing playbook
Instead of helping clients with a website here, and email campaign there, we’ve designed a measurable marketing framework that generates revenue.
Marketing-sourced leads is our measuring stick
We use KPIs like rankings, traffic and leads only as signals to guide us to that outcome.
How we price our services
For a full-scale program with Nashville Digital, we recommend budgeting roughly $40K - $400K/year, including agency fees your media spend, and other campaign costs.
Some clients spend well over this amount with multiple locations and larger service areas, including some that spend over 6MM+ in ad spend.
That said, we like to eliminate as many barriers as possible to getting started, so each of the four parts of our framework can be implemented one step at a time, and at the right pace for your organization.
Learn more about this framework and
how our process works.
